Copywriting for brands that seek to connect simply and clearly.

Services

  • Kickstarting a creative team? Need fractional copy support? A style guide or brand positioning refresh?

    If you’re seeking a senior copywriter or copy lead who can dive in, organize systems, mentor junior writers, create intuitive copy, and collab in complex workflows just as well as they can hustle autonomously to get it done, I’m your gal.

    Copy services:

    • copy direction

    • ads and taglines

    • drip, onboarding, and lead nurturing email campaigns, newsletters

    • landing pages, product descriptions, bios

    • brand positioning and writing style guides

    • base messaging and auto-response templates

    • B2B: event promo, taglines, sales material, and narrative strategy

  • Site overhaul? Need wireframes? I’ll comb through the entire site map—every page—to reorganize, cut, and rewrite content with visual tools that are easy for teams of all experience to use and review.

    I’ll jump right in with designers and stakeholders to learn pain points and review UX data. Then I’ll create beautifully navigable information architecture that feels like a warm hug to your backend designers and a testament to your mission—a site that helps visitors feel seen.

  • My trained eyes put perfectionism to good use, skillfully polishing your white paper, deck, campaign, social posts, event collateral, menus, thesis, academic papers and more.

    Punctuation, grammar, sentence structure, clarity, layout, format, and style. You provide the style guide, or we can work together to create one.

    Skilled in AP, APA, MLA, and Chicago.

Brands I’ve worked with

Chase Bank +

GMC +

Ford +

HBO Max +

Jeep +

Kaiser Permanente +

L' Oréal +

Stanford University +

Stella Artois +

Stitch Fix +

Uber +

University of San Diego +

Walgreens +

Nike +

Walmart

Chase Bank + GMC + Ford + HBO Max + Jeep + Kaiser Permanente + L' Oréal + Stanford University + Stella Artois + Stitch Fix + Uber + University of San Diego + Walgreens + Nike + Walmart

Work

Rooted in my belief that words are the magnets of human connection, I create authentic content and strategies that guide users from A to B, from click to order, from long-time listeners to first-time callers.

I thrive in collaborative creative environments where I’m given opportunities to be pulled in early with the autonomy and trust to carry out award-winning deliverables.

Whether it’s a 15-character CTA or a 5,000-word style guide, my copy delights, instills hope, builds confidence, sparks thought, and drives action.

Large black sign with white text reading 'Uber Advertising. On our way. Drive your brand forward.' An arrow pointing to the right and a website link at the bottom. The sign is located indoors, with a black and white checkered tile floor.
A woman and a young girl packing clothes into a suitcase on a wooden floor in a bright room with large windows.
A young woman with curly hair using a microscope in a science laboratory at the University of San Diego College of Arts and Sciences.
Flickr announcement page showing two young women taking photos with cameras, promoting free photo uploads and explaining account changes, with sunset background and a silhouette of a person with a camera on a tripod.
Background with pink and purple splashes, white text reads 'DARE LIKE AN ENTREPRENEUR', and smaller text at the bottom says 'STVP stvp.stanford.edu'.
Two women, one with light skin and the other with dark skin, smiling and looking down, in a classroom or training environment, with the logo and navigation menu of Drake State Community & Technical College at the top.
Screenshot of a webpage for Dana's AdvanTEK® Gearing Systems, highlighting industry-leading Axles, with a blue and black color scheme, featuring a large image of mechanical gears and a navigation menu at the top.
Cover page of a writing style guide from IDEA, version 1.0, dated September 2020.
Person holding a camera and taking a photo, with a blurred landscape background.
A woman with shoulder-length brown hair and green eyes, smiling and wearing a white button-up shirt, indoors with blurred background.

About Victoria

Victoria is a native Michigander who believes in getting by on gratitude and eating dessert first. She was the kid who asked why the sky’s blue, and her deep sense of wonder hasn’t aged a day over seven. She’s a sucker for eighties power ballads, soaking up wisdom from senior citizens, and capturing stories (whether in 5 or 500 words). Fluent in dog voice, home remedies, and defense of the Oxford comma.

With a decade of experience in copywriting and editing, built on a foundation of postsecondary English literature and composition teaching, Victoria is a curious learner, a dedicated creative, and a natural leader. Her experience spans companies ranging from billion-dollar revenue and trillion-dollar market capitalization to community-driven, family-run, and local businesses.

Victoria holds a BA in Creative Writing from Oakland University, where she’s published poetry, and an MA in English (Rhetoric and Composition) from Auburn University. She is also a yoga teacher (RYT-200), and a certified childbirth educator and birth doula.

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Let’s chat

Have a project in mind? Let’s chat scope, timeline, and budget. I’m all ears.
Have a brief prepped? Even better.

What it’s like to work with V

  • “Victoria is equal parts business strategist, content leader, and creative powerhouse...Her rigorous attention to detail while keeping an eye on top level goals is a rare skill. She brings a sense of calmness to chaos and a sense of wonder to any creative process.”

    —Director of Content, Boulevard

  • “Victoria is one of those rare team members that elevates everyone around her. She is highly passionate, bright, creative, proactive, and thoughtful. She goes above and beyond in all that she does.”

    —Product Marketing Manager, SmugMug + Flickr

  • “Victoria brings her whole self to work and her passion and commitment to excellence is contagious. She is unafraid to push herself and to encourage others to be their very best. She ramped up to our workflow and process very quickly and became one of our most productive and influential marketing team members.”

    —Sr. Program Manager, Amazon