Tripadvisor

At Tripadvisor, I led the global B2B copywriting team through the launch of Wanderlab, Tripadvisor’s in-house creative studio. We partnered with in-house designers and producers to bring to life both international brand and small business campaigns. Notable projects: Walgreens travel immunizations, Ford Bronco Sport “Disconnect to Reconnect,” L’Oréal “Beauty-to-go,” and Cutwater Spirits Sweepstakes.

A woman and a young girl packing clothes into a suitcase inside a home.
A promotional webpage for the 2021 Ford Bronco Sport, featuring a family with kayaks preparing by their SUV in a mountainous, outdoor setting.
Website and mobile app screens displaying beauty and travel products with the text "Beauty To Go" and "Browse & Buy Before You Fly," featuring illustrations of skincare, makeup, and travel essentials.
A woman holds a drink can while facing the ocean on a beach. There are three cans of Cutwater spirits in front of her, advertising a sweepstakes in collaboration with TripAdvisor.