SmugMug

As a copywriter at SmugMug, I created homepage headlines, landing page copy for partner campaigns, trial conversion email series copy (9.3% relative improvement in onboarding conversions), in-app/UX copy, app release notes, promotional + partner emails (avg. OR +25%), social ads, and film titles and descriptions.

A person holding a camera up to their eye, focused on taking a photograph, with a blurred background.
Close-up of a person holding a photo album with family photos and holiday cards, on a wooden table with greenery and paper in the background.
Screenshot of a webpage titled 'The Lens' from SmugMug, providing a guide on how to start selling prints, with a paragraph about photography as a passion.
A woman and a young boy sitting on a bed, smiling and looking at photos. The boy is wearing a striped sweater and a knit hat. The woman is wearing a dark gray sweater and earrings.
Screenshot of SmugMug's webpage promoting photography prints and gifts, featuring an underwater photo of orange jellyfish against a blue background.
Promotional email from SmugMug offering a free year of service to gift to a friend, featuring a laptop, camera, and photographs on a desk.
Screenshot of SmugMug subscription plans page with options for Portfolio and Pro, highlighting features like unlimited photo uploads, custom domain, custom watermarks, and password protection, with green buttons to subscribe or pick a plan.
Screenshot of an email marketing page for SmugMug promoting an SEO photography guide PDF and subscription options.